| Authors: |
Ramberg, J. J. (Jennifer J.)
Everson, Lisa.
Silverstein, Frank, 1956-
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| Material type: |
Book |
| Subject: |
Small business -- Management.
New business enterprises -- Management.
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| Language: |
English |
| Publisher: |
New York : Business Plus, 2012. |
| Description: |
xiii, 283 p. ; 22 cm. |
| ISBN: |
9781455509003 1455509000 |
| Notes: |
Includes index. |
| Contents: |
Finding your funding : attracting investors, getting loans, and tapping other sources of capital -- Getting it off the ground : launching a new company, product, or service -- Being the leader : understanding your business and yourself -- Creating your team : hiring, firing, evaluating, and other HR issues -- Managing people : how to get the best from your employees -- Closing the sale : selling your goods or services -- Cultivating customers : getting and keeping your customers -- Getting your message out there : marketing your company and courting the press -- Building relationships : networking and communication -- Controlling costs : how to keep expenses in check -- Running the office : keeping things running smoothly. |
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| Summary: |
The host of MSNBC's "Your Business" offers tips and practical advice for small business owners and entrepreneurs on a wide range of topics including finance, human resources, public relations, and sales that will help them succeed. |